When a new concept captures the imagination of hundreds of funders, it’s easy to see a bright future ahead. In this case, it’s a green, organic future as the Herbert start-up project from Ponix gained full Kickstarter funding within just six hours of its launch.
Public Funding on Kickstarter: More Than 400 % of the Funding Target and Still 20 Days Left
The concept of growing your own food may be as old as agricultural civilization, but Herbert offers a modern take on food gardening that allows urbanites an opportunity to grow an aesthetically pleasing and productive vertical food garden all year round in a very limited space.
Herbert Vertical Hydroponics System is Attractive and Practical
Herbert is a neatly self-contained hydroponics system with LED grow-light options. The optimal conditions it creates allows urban farmers to get up to 40 percent more out of each plant, using 90 percent less water. The system has the capacity to grow fresh salads every four to five days. Salads, herbs, chillis, and strawberries are popular choices, and there’s absolutely no mess.
The leak-proof system features the same biodegradable sponges that NASA uses to germinate seeds in space and a simple recirculating tank system. All aspiring home food growers need to do is to add seeds, water, and biomineral fertilizer.
Aesthetics are Superb
Although vertical indoor food gardening is nothing new, it has so far been used primarily by high-end restaurants seeking novelty value and a reputation for fresh ingredients in the urban context. In fact, that’s how Ponix Systems, creators of the Herbert module, started out. But now they have found a way to make hydroponic food growing available to all.
Looks have always presented a problem that only the most dedicated domestic tinkerers have solved in the past. Complex setups, pipes, tanks, and drips have made hydroponic urban gardening problematic for most lay-people, but now consumers can buy a single, neat module that will allow them to mount, connect, top up and grow.
Not only is it easy, but the concept of a wood-framed, illuminated, growing artwork makes for a very attractive reality that would not be out of place in the smartest of living rooms or kitchens. The working components that provide nutrient-rich liquid to the plants’ roots are completely invisible, hidden behind the attractive exterior.
Commercial Hydroponics Experts with a Dream
Alexander Penzias and Alvaro Lobato-Jimenez, the creators of Herbert, have long recognized the resource-saving benefits of hydroponics. After creating and installing hydroponics systems for modern offices and restaurants, the pair decided to focus on a dream: making hydroponic gardening accessible to everyone.
They wanted a clean, simple, affordable indoor farming solution that would suit any home or apartment. No special expertise would be needed to grow fresh organic food at home. The realization of this dream is indeed an elegant solution, and it seems likely that with increasing awareness of the importance of the freshest organic foods in our diets, Herbert will become an everyday sight in city homes and apartments.
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